At Luxury Digs and our parent company PPP Capital, we envisage and deliver quality homes for the rental market. Leveraging over 50 years of experience working with professional architects, property developers and investors have helped us create a unique Build-to-Rent company that makes breath-taking modern homes efficiently and cost-effectively.
As a boutique developer working in a noisy marketplace, we believe in broadcasting a consistent signal rather than making the most noise.
Five core values underpin all our operations and projects:
1. Professionalism
2. Integrity
3. Teamwork
4. Creativity
5. Excellence
Our company depends on the values we embody as individuals, while our success is decided by how well those values are implemented on a day-to-day basis.
Professionalism
We have been delivering boutique homes for the rental market since 1971. In that time, we have provided family homes for thousands of residents in a transparent and honest way. By maintaining high standards in design and execution for all our developments, we have established a culture underpinned by professionalism and quality.
We don’t cut corners, and we prioritise design because we intend to operate all our properties for decades into the future. Ultimately, we want our residents to thrive, which is why quality is paramount to everything we do.
We are also passionate about embracing high environmental standards in all our projects despite it being more expensive. Whether we are working on a significant development such as Hexagon Court, or a more petite build such as Miller Lofts in Peckham, we are committed to high standards and equitable outcomes at all times.
When it comes to building modern homes and healthy living, we aim for quality over quantity every time.
Integrity
We are a different breed of property developer because our core principle is to own all our rental properties and ensure residents are dealing directly with their landlord at all times. In politically correct terms, we are a “professional private-sector housing provider”, – but we don’t just provide homes; we create delightful living spaces that people love.
We prioritise modern design and high-quality fittings for our properties because we believe in establishing long-term relationships not only with residents but also with designers, architects, surveyors and investors.
We are in this for the long haul, so we always do what is right, not what is convenient.
Teamwork
At LuxuryDigs, we collaborate with all stakeholders to ensure we deliver great homes. This means working hand-in-hand with architects, surveyors, engineers, developers and investors – with everyone working towards the same goal.
We understand and empathise with the challenges renters face, especially in a housing market as competitive as London’s. Still, we’re confident that with teamwork and broad-based collaboration, we can overcome the challenges facing both residents and landlords. Together.
We relentlessly pursue good outcomes – not only for our residents, their communities and the environment but also for dozens of professionals that help us create ground-breaking homes for the modern resident. One facet of our operation demonstrating our collaborative spirit is our commitment to sourcing as many raw materials from local vendors as possible for all builds. Prioritising local suppliers supports healthy economic development and helps communities stay knitted together.
By serving local communities, we provide for our residents.
Creativity
Our mission is to create beautiful yet functional living spaces and provide them to aspirational people who want to avoid the generic renting experience. We are a forward-looking business, and we love embracing new ideas. We not only build great homes, but we’re also reinventing what harmonious renting looks and feels like.
We want to evolve how people live in their ideal homes and how developers conceive of building new homes for the modern market. Building homes today requires an understanding of how current trends are evolving so that the final build suits today’s residents and those of tomorrow.
Our Hexagon Court project is a perfect example of how we perceive modern living and what we ultimately want to deliver for our residents. By blending creativity with excellence, we can deliver fully-featured modern homes that don’t break the bank.
Creativity doesn’t wait for the perfect moment, and neither do we.
Excellence
We are proud of the builds we’ve accomplished so far, but we’re keen to improve.
For over 50 years, we have had a direct personal approach to rentals focused on delivering stylish modern homes and enabling a high standard of living for our residents. Our entire business model and market strategy centres around our residents. Their concerns are our problems, their feedback is our market research, and their satisfaction is our business goal.
